See Also: Mental accounting(finance)
mental branches of mental nerve(medicine)
Herbal medicine (botanical medicine, herbology, phytomedicine)(health)
Medicine Lodge Memorial Hospital- Medicine Lodge(health)
Orthomolecular medicine (orthomolecular nutritional medicine, orthomolecular therapy)(health)
accounting(dictionary)
Tax accounting(finance)
Tax lot accounting(finance)
Accounting(money)
Accounting(medicine)

Soja (medicine) and Mental accounting (finance)


Soja (medicine)


soja
<botany> An Asiatic leguminous herb (Glycine Soja) the seeds of which are used in preparing the sauce called soy.

Source: Websters Dictionary


Mental accounting (finance)


An economic concept established by economist Richard Thaler, which contends that individuals divide their current and future assets into separate, non-transferable portions. The theory purports individuals assign different levels of utility to each asset group, which affects their consumption decisions and Other behaviors.