See Also: morality(dictionary)
morality(dictionary)
morality play(encyclopedia)

advertisement (oh) and morality (iou)


advertisement (oh)



also ad informal
advert BrE a picture, set of words, or a short Film, which is intended to persuade people to buy a product or use a service, or that gives information about a job that is available, an event that is going to happen etc
advertisement for
::The Sunday papers are full of advertisements for cars.
::She saw an advertisement for a ski vacation in Vermont.
::They put an advertisement in The Morning News, offering a high salary for the right person.
::The organizers of the concert had taken out a full page advertisement in The New York Times.
::Only a handful of people answered the advertisement .
be an advertisement for sth
to be a good example of something or show how effective it can be
::He's a very good advertisement for the benefits of regular Exercise.
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COLLOCATES for sense 1
put/place an advertisement in a newspaper
take out an advertisement (=ask for an advertisement to be printed or shown)
a newspaper/Television/Radio advertisement
a full-page/half-page/two-page advertisement
a job advertisement
answer/reply to an advertisement
run a series of advertisements (=print or broadcast a series of them)
WORD FOCUS: advertisement
types of advertisement: commercial on TV or Radio
poster on a wall, often with a picture on it
junk mail unwanted letters in the post, advertising things
flyer a sheet of paper with an advertisement on it, given to you in the street or pushed through your door
the blurb a piece of Writing on the back of a book, which talks about the good things in it
the classified ads also the small ads (BrE) short advertisements in a newspaper, in which people offer things for sale
the personal ads/the lonely hearts (ads) newspaper advertisements in which people say they want to meet someone for romance
See also: slogan, jingle2 (1) , plug2 (2)

morality (iou)



morality noun. LME.
[(Old & mod. French moralite from) late Latin moralitas, from Latin moralis: see MORAL adjective, -ITY.]
Ethical wisdom; knowledge of moral science. Only in LME.
In pl. Moral qualities or endowments. Now rare. LME.
a. Moral discourse or instruction, moralizing; a moral lesson or exhortation. LME.
b. Moral sense or interpretation; the moral of a story, event, etc. LME-E17.
a. A literary work or artistic representation inculcating a moral lesson; a moralizing commentary; a moral allegory. LME-M17.
b. A drama of a kind (popular in the 16th cent.) intended to inculcate a moral or spiritual lesson, the chief characters being personifications of abstract qualities. L18.
Hugh Walpole The actors seemed like figures in a Morality.
a. The doctrine or branch of knowledge that deals with right and wrong conduct and with duty and responsibility; moral philosophy, ethics. LME.
Swift The learning of this people..consisting only in morality, history, poetry, and mathematics.
b. In pl. Points of ethics, moral principles or rules. E17.
F. Norris The trite moralities and ready-made aphorisms of the philanthropists.
c. A particular system of moral philosophy or moral conduct. L17.
E. A. Freeman The morality of the Gospel had a direct influence upon the Politics of the age. C. Achebe He has no sense of political morality. J. Glover In our society..morality derived from religious commands and prohibitions is declining, but still powerful.
The quality or fact of being moral; the degree of conformity of an idea, practice, etc., to moral law; moral goodness or rightness. L16.
J. S. Mill The morality of an action depends on its foreseeable consequences. J. M. McPherson Opponents also questioned the expediency, morality, even the theology of the legal tender bill.
Moral conduct; esp. good moral conduct; behaviour conforming to moral law; moral virtue. L16.
M. Stott Concern for one's fellows seems to me the essence of morality.
Comb.: morality play = sense 4b above; morality squad Canad. a police unit dealing with infractions of legislation concerning prostitution, pornography, etc.