See Also: Bernays, Edward L.(encyclopedia)
Bernays' sponge(medicine)
Bernays, Augustus(medicine)
Edward VII(encyclopedia)
Edward II(encyclopedia)
Edward(dictionary)
Edward I(encyclopedia)
Edward III(encyclopedia)
Edward IV(encyclopedia)
Edward VI(encyclopedia)

Bernays, Edward L. (sh)




born Nov. 22, 1891, Vienna, Austria
died March 9, 1995, Cambridge, Mass., U.S.

U.S. publicist, the "father of public relations.

" A nephew of Sigmund Freud, he was born in Austria but was brought up in New York. In organizing endorsements for a play on the taboo subject of venereal disease, he found his calling as a publicist. His early clients included the U.S. War Department and the Lithuanian government. He edited The Engineering of Consent (1955), whose title is his often-quoted definition of public relations. He died at the age of 103.